About the Authors

Media Strategies for Marketing Places in Crisis

Improving the Image of Cities, Countries and Tourist Destinations

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Selected Academic Publications

Ketter, Eran and Avraham, Eli (forthcoming). Improving the Negative Image of African Nations: Media Strategies for Marketing Places on the Internet. Ofakim in Geography.

Avraham, Eli. and Ketter, Eran. (2008). Will We Be Safe There? Analyzing Strategies for Altering Unsafe Place Images. Place Branding and Public Diplomacy 4 (3), 196-204.

Avraham, Eli. and Ketter, Eran. (2008). Media strategies for marketing places in crisis. Oxford: Butterworth-Heinemann.

Avraham, Eli. and Ketter, Eran. (2006). Media strategies for improving national images during tourism crisis. In: M. Kozak and L. Andreu (Eds.) Progress in Tourism Marketing, 115-125. Oxford: Elsevier.

Avraham, Eli. (2006). Public relations and advertising strategies for managing tourist destination image crises. In: Y. Mansfeld and A. Pizam (Eds.) Tourism and Security: A case Approach, 233-249. London: Butterworth  Heinemann.

Avraham, Eli. (2004). Media strategies for improving an unfavorable city image. Cities 21 (6), 471-479.

Avraham, Eli. (2003a). Campaigns for promoting and marketing cities in Israel. Jerusalem: The Floersheimer Institute for Policy Studies (In Hebrew).

Avraham, Eli. (2003b). Behind media marginality: Coverage of social groups and places in the Israeli press. Lanham, MD: Lexington Books.

Avraham, Eli. (2000). Cities and their news media image. Cities 17 (5): 363-270.

 

On the Media

Eran Ketter: The Role of Festivals and Cultural Events in the Tourism Industry. Published in Tourism-Review on April 1st, 2010.

Eran Ketter: E-Tourism Trend Watch: Destination Marketing Via User Generated Video Contests. Published in Nation-Branding on November 21st, 2009.

Eran Ketter: Marketing in times of financial crisis: Tourism recovery strategies for turbulent times. Published in eTurbuNews on June 3ed, 2009.

Eli Avraham: Hawaii needs to broaden its tourism brand. Published in Pacific Business News on August 15, 2008.

Eran Ketter: Turkey’s brand under attack. Published in eTurbuNews on July 10, 2008.

Eli Avraham: Attracting more tourists to New York city.

 

Links

A video interview with Eran Ketter on destination branding

Introduction to place image

Introduction and definition of crisis communication management

Introduction to media strategies for improving place image

Book’s introduction

 

External Links

E.Ketter Consulting - a consultancy boutique specializes in place marketing

Territorial Marketing - a blog by Vincent Gollain

African Travel Quarterly 

 

Eli Avraham (PhD) is a senior lecturer in the Department of Communication, University of Haifa, Israel. Dr. Avraham has studied the field of place image and place branding for over a decade and is the author of several books and articles in the field.

 

 

Eran Ketter is a place branding specialist, the director of E.Ketter Consulting, an author and the leader of professional seminars, courses and workshops.  In recent years he accumulated vast practical experience in strategic consulting and in the branding and marketing of cities and organizations.

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