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Eran Ketter |
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Eran Ketter is a marketing consultant, a place branding specialist, an author and the leader of professional seminars, courses and workshops. In recent years he accumulated vast practical experience in strategic and marketing consulting and in the branding of cities and organizations.
Eran Ketter is a keen speaker and is regularly engaged in university teaching, professional training, academic conferences and public speaking. Among others, Mr. Ketter presented his work at the Africa Travel Association annual congress in Egypt, the West Africa Travel Market in Nigeria and the Manchester Metropolitan University Business School conference for retailing and marketing.
Mr. Ketter graduated summa cum laude with B.A. in Communication and Psychology from the University of Haifa. He holds a Master of Arts degree in Communication, which he graduated magna cum laude and received several excellence scholarships from the Graduate Studies Authority of the University of Haifa. His M.A. specializes in marketing, and his thesis focus on the marketing and branding of African nations.
Follow this link to contact Eran Ketter To view Eran Ketter’s bio in Hebrew
Conferences and Public EngagementsKetter, Eran. “City branding: From theory to practice”. Municipal Branding: A Trend or a Necessity? The Academic College of Emek Yezreel. March 4th, 2010. Ketter, Eran. "Promoting International Tourism to African Destinations". Nigeria Tourism Development Corporation: The 5th Akwaaba Travel Market. Eko Hotel & Suites, Lagos, Nigeria. October 24-26, 2009. Ketter, Eran. “Destination marketing: Promoting tourism using films”. Zanzibar Tourism Conference. Serena Hotel, Stone Town, Zanzibar. July 2-3, 2009. Ketter, Eran. “Selling destination Africa in the global marketplace”. Africa Travel Association 34th Annual Congress. Conrad Hotel, Cairo, Egypt. May 17–21, 2009. Ketter, Eran. “Introduction to city branding”. Haifa-Boston Connection - 20th Anniversary. Dan Carmel Hotel, Haifa. March 11-16, 2009. Ketter, Eran. “The effect of physical, economical, social and touristic characteristics on the tourism websites of African nations”. The Academic Forum for Tourism Professionals in Israel. Dan Garden hotel, Haifa. February 15-16, 2009. Ketter, Eran. "Three key steps to improve place image". Nigeria Tourism Development Corporation: The 4th Akwaaba Travel Market. Eko Hotel & Suites, Lagos, Nigeria. October 25-27, 2008. Ketter, Eran. "Media Strategies for marketing places in crisis". Israeli International Communication Association. The College of Management, Tel-Aviv. April 13th, 2008. Ketter, Eran. "Strategic marketing for cities and municipalities". Union of Local Authorities in Israel: Conference on Urban Branding. Local authorities center, Tel-Aviv. February 20, 2008.Ketter, Eran. "Public Relations and Media Strategies for Improving Place's Image". Israel Planners Association: Conference on Branding and Urban Images. The Council for a Beautiful Israel Convention Center, Tel-Aviv. May 7, 2007.Avraham, Eli & Ketter, Eran. "Strategies for Altering a Negative Image of Tourist Destinations: Towards a New Model". Center for Tourism, Pilgrimage and Recreation Research. University of Haifa. March 1st, 2007.Avraham, Eli & Ketter, Eran. "Marketing and Public Relations Strategies for Altering Negative Images: Towards a New Model". The Academic Forum for Tourism Professionals in Israel. The Kinneret College on the Sea of Galilee. February 1st, 2007. Ketter, Eran. "The Israeli Boston – Developing Haifa as a Student's City". 2ed Annual Conference of the Movement for Israeli Urbanism. Haifa Auditorium. November 29th – December 1st, 2006. Avraham, Eli. & Ketter, Eran. "Media Strategies for Improving Unfavorable Image of a Place". Contemporary Issues in Retailing and Marketing. Manchester Metropolitan University Business School. September 6th- 7th, 2006.Avraham, Eli. & Ketter, Eran. "Media Strategies for Crises in Tourism". Israeli International Communication Association. The Hebrew University of Jerusalem. April 9th, 2006. Ketter, Eran. "Advertising and Public Relation Strategies for Places Undergoing an Image Crisis". Municipal Marketing Convention. Palm Beach Hotel, Acco. March 16th, 2006.
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