Table of Contents |
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Media Strategies for Marketing Places in Crisis |
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Improving the Image of Cities, Countries and Tourist Destinations |
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Media Strategies for Marketing Places in Crisis is divided into two parts, each containing several chapters. The first summaries' the existing knowledge accumulated in the fields of place marketing, place branding, managing place public and media image, campaign conducting, consumer behavior, crisis management and crisis communication management. The second part of the book includes a preliminary analysis for places in crisis (CAP Analysis), 24 media strategies (SAP Strategies) and a Multi-Step Model for place branding, illustrating the proper choice of a strategy in altering an unflattering public image.
Part One: Marketing Places, Place Branding and Crisis Management 3. Image management and campaign 4. Consumer behaviour in place branding 5. Crisis communication and crisis communication management
Part Two: From Theory to Practice 6. Preliminary analysis: crisis, audience and place characteristics (CAP) 7. Source strategies for place branding 8. Message-focused strategies for place branding 9. Target audience focused strategies for place branding 10. The multi-step model for place branding and altering place image
Final observations and lessons for place marketing and place branding References
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